Core Insights - The launch of the Moshan Park project marks a significant transformation in the global fashion industry landscape, with its construction officially starting on November 9, 2025, in the core area of Yishang Town, Hangzhou [1][3]. Group 1: Project Overview - The Moshan Park project is located in the key fashion industry platform of Yishang Town, Hangzhou, Zhejiang Province, aiming to create a headquarters gathering center for the beauty and fashion industry [3]. - The project covers approximately 284 acres with a total investment exceeding 5 billion yuan, focusing on building a comprehensive ecosystem that includes design research, brand operation, supply chain management, and live e-commerce [3]. - The first phase of the project occupies about 84 acres, with an investment of around 1.5 billion yuan, and a planned construction area of 200,000 square meters, expected to be delivered by the end of 2027 [3]. Group 2: Strategic Advantages - Moshan Park is strategically located at a transportation hub in the Yangtze River Delta, providing seamless connections to high-speed rail, intercity rail, and subways, facilitating access to Xiaoshan Airport and Shanghai Hongqiao [5]. - The surrounding area includes high-quality facilities such as the Hangzhou Linping Grand Theatre and various cultural complexes, creating an advantageous environment for the integration of industry and lifestyle [6]. Group 3: Competitive Edge - The project leverages the rich industrial atmosphere and complete ecosystem of Yishang Town, integrating strong beauty industry resources to create a comprehensive fashion ecosystem that includes apparel, accessories, and beauty [8]. - Moshan Park features innovative office spaces designed to meet the aesthetic and functional needs of fashion enterprises, promoting creativity and flexibility [8]. Group 4: Policy Support - As a key industry benchmark project, Moshan Park benefits from customized industrial support policies, including rent subsidies, research grants, promotional assistance, and revenue rewards, aimed at reducing operational pressures for enterprises [11]. - The project is currently in the construction and招商筹备阶段, positioning itself as a vital window for dialogue between China's fashion industry and the global market [11].
杭州摩尚・PARK全面进入建设阶段,助力时尚产业发展
Zhong Guo Jin Rong Xin Xi Wang·2025-11-11 01:08