千笔楼｜保护买家的规则，不能变成薅卖家“羊毛”的工具

Core Viewpoint - The "seven-day no-reason return" policy, originally designed to protect consumer rights, is being misused by some buyers, leading to negative consequences for both businesses and the overall e-commerce ecosystem [2][8][10]. Group 1: Consumer Behavior - The "seven-day no-reason return" policy serves as a safety net for consumers, allowing easy returns for unsatisfactory products, thus reducing shopping risks and enhancing consumer confidence [3][8]. - However, the return rates for women's clothing in e-commerce are alarmingly high, ranging from 50% to 60%, with live-stream shopping returns exceeding 80%, indicating widespread abuse of the policy [3][7]. Group 2: Impact on Businesses - Malicious returns are eroding the trust foundation of the e-commerce ecosystem, with some consumers exploiting the policy for personal gain, leading to increased operational costs for businesses [7][10]. - The rise of "return parties" and associated gray market activities, such as returning used items or falsely claiming quality issues, is damaging to retailers and can result in penalties from platforms [7][8]. Group 3: Regulatory and Industry Response - The implementation of the national standard for "no-reason return" services aims to clarify the conditions under which returns can be made, emphasizing that "no-reason" does not equate to "unconditional" [11][13]. - E-commerce platforms are urged to enhance their credit mechanisms and utilize big data to identify abnormal return behaviors, thereby protecting both consumers and businesses [13]. Group 4: Call for Ethical Consumerism - Consumers are encouraged to adhere to principles of integrity and contract spirit, avoiding the misuse of consumer protection rules for personal gain [13]. - A balanced approach involving mutual constraints and positive interactions between consumers and businesses is essential for fostering a healthier consumption environment [13].