金融消保宣教矩阵惠及百万民众

Core Insights - The China Internet Finance Association (CIFA) is actively promoting financial consumer protection through its "Xiaobao Weichuan" brand, enhancing public awareness and engagement in financial literacy [1][2][3] Group 1: Initiatives and Strategies - CIFA has established four educational matrices: "Wanli Xing," "Yun Dangan," "Zhihui Xing," and "Dongcha Xing" to improve financial knowledge dissemination [1] - The association utilizes various media platforms, including its official website and social media, to create a comprehensive promotional network [1] - CIFA has launched the "Xiaobao Weichuan" brand logo, symbolizing protection and empowerment, and has achieved significant engagement with over 150,000 followers on its WeChat account by October 2025 [1] Group 2: Collaborative Efforts - CIFA organized offline activities in major cities to conduct face-to-face education targeting key demographics through the "Five In" initiative [2] - The association has produced videos on topics such as black and gray market prevention and financial technology safety, achieving over 100,000 views [2] - CIFA has established a "Xiaobao Weichuan Alliance" to promote a systematic approach to consumer protection, enhancing the responsibility of industry participants [2] Group 3: Future Directions - CIFA plans to further develop the "Xiaobao Weichuan" brand under the guidance of the People's Bank of China, aiming to elevate consumer rights protection efforts [3] - The association intends to integrate online and offline strategies to create a comprehensive educational framework for financial consumers [3]