西贝回应“一个月闭店10家”，仍有新店陆续开业

Core Insights - The frequent closures of Xibei restaurants may be related to the pre-prepared food controversy in September this year [1][2] - Xibei has stated that opening and closing stores is a normal business practice in the restaurant industry, and they are dynamically adjusting the number of stores based on operational conditions [1] - Despite closures, Xibei continues to open new locations, with eight new stores planned to open by the end of the year [1] Store Adjustments - Xibei has closed stores in cities such as Shenzhen, Shantou, and Yiwu as part of its normal operational adjustments [1] - The company is committed to upgrading services, optimizing dishes and prices, and enhancing customer feedback mechanisms to improve dining experiences [1] Response to Pre-prepared Food Controversy - Following the pre-prepared food controversy, Xibei acknowledged a significant gap between its production processes and customer expectations, leading to adjustments in food preparation methods [2] - The company has shifted to more on-site cooking to better meet customer demands [2] Promotions and Customer Engagement - Xibei has implemented various promotions, including issuing discount coupons to attract customers after the controversy [3][4] - The adjustments in menu items, such as switching to on-site cooking for children's meals, aim to enhance customer satisfaction [3] - The issuance of no-threshold and minimum purchase coupons has been effective in increasing foot traffic and sales in stores [4] Long-term Brand Implications - While short-term promotions have successfully increased customer traffic, there are concerns about the long-term impact on brand perception [4] - Continuous discounting may lead consumers to perceive a mismatch between quality and price, potentially undermining the brand's high-end image [4]