三季度末存续超32万亿元—— 多因素驱动银行理财规模增长

Core Insights - The Chinese banking wealth management market continues to show steady growth, with a total of 43,900 products in existence and a total scale of 32.13 trillion yuan as of the end of Q3 2025, representing year-on-year increases of 10.01% and 9.42% respectively [1] - Fixed income products dominate the market, accounting for 97.14% of the total scale, while mixed products and equity products have smaller shares [1][2] - The shift in residents' investment mindset from "savings thinking" to "investment thinking" is a significant factor driving the growth of bank wealth management products [2] Market Dynamics - The increase in the number of investors holding wealth management products reached 139 million, a year-on-year growth of 12.70%, with these products generating a total return of 568.9 billion yuan for investors in the first three quarters [2] - The wealth management industry is actively supporting the real economy, with approximately 21 trillion yuan allocated to various assets such as bonds and unlisted equity to meet financing needs [2] Future Trends - The banking wealth management sector is expected to explore multi-asset and multi-strategy asset allocation, enhance the application of financial technology, and shift towards a demand-driven model to create innovative products [3] - The market is likely to maintain growth, with a clearer competitive landscape emerging, characterized by a "head-led, regional supplement" competition pattern [3] - With rising investment awareness among residents and the proactive innovation of wealth management companies, the future market is anticipated to sustain a large scale and diversify product offerings [3]