陷入“闭店潮”？西贝紧急回应！

Core Viewpoint - The company, Xibei, has responded to recent concerns regarding store closures, stating that these adjustments are part of normal operational behavior in the restaurant industry and are not indicative of a crisis [1][2]. Group 1: Store Closures - Xibei has closed nearly 10 stores since October, including locations in Shenzhen, Shantou, and Yiwu, which the company attributes to strategic adjustments following the pre-prepared food controversy in September [1]. - The company emphasizes that store openings and closures are part of its annual dynamic adjustment process based on operational conditions [2]. Group 2: Principles of Store Closures - Xibei adheres to three principles when closing stores: 1. Customers are informed in advance through announcements and SMS notifications to members with stored value, offering them the option to refund or transfer their balance to other locations [3]. 2. The company ensures that every customer dining at the closing store is treated with care and is informed about nearby Xibei locations [4]. 3. Priority is given to arranging employment for affected staff at other Xibei locations to safeguard their interests [5]. Group 3: New Openings and Service Enhancements - Despite the closures, Xibei is also opening new stores, including locations in Harbin and Jinan, with plans to open 8 more stores in cities like Beijing, Shenzhen, Nanjing, Changsha, and Xi'an by December 31 [5]. - The company is continuously upgrading its services, adjusting menu items, optimizing pricing, and prioritizing food safety by advancing the "Sunshine Kitchen" initiative [6].