Core Insights - The China International Import Expo (CIIE) is being held in Shanghai from November 5 to 10, showcasing German company Kärcher's six globally launched new products in the technology equipment exhibition area [1] - Kärcher's new AI management system for smart cleaning is designed to revolutionize traditional cleaning operations, promoting further digital and intelligent transformation in the industry [1] - The company has invested over 3 billion yuan in China since participating in the first CIIE in 2018, with a flagship store recently opened in Shanghai [1][2] - Kärcher's steam cleaning machines have seen a remarkable annual sales growth of 50%, establishing them as a star product in the Chinese market [1] Company Strategy - Kärcher views the Chinese market as a crucial part of its global strategy, achieving double-digit growth in China for several consecutive years [2] - The company emphasizes its commitment to investing in China, aiming to provide comprehensive and efficient cleaning solutions tailored for Chinese users [2]
德国卡赫：搭乘进博东风 共享开放中国机遇
Zhong Zheng Wang·2025-11-11 02:43