Core Insights - The 2025 King Pro League (KPL) annual finals held at the "Bird's Nest" in Beijing has significantly boosted the local economy through innovative collaboration among various stakeholders, including Tencent and the Asia-Olympic Business Circle Alliance [1] - The event has seen a surge in ticket demand, with tickets selling out in just 12 seconds, prompting the establishment of multiple viewing locations to accommodate fans unable to secure tickets [2] Economic Impact - The Asia-Olympic Business Circle Alliance has launched a comprehensive regional collaboration plan focusing on "ticket economy," "second venue," "cultural linkage," and "accommodation guarantees" to enhance the economic vitality of the event [1] - The initiative aims to convert event traffic into increased regional consumption, contributing to Beijing's goal of becoming an international consumption center [1] Second Venue Experience - The "KPL Second Venue Mode" has been activated, featuring over 10 high-energy viewing points across shopping malls, hotels, cinemas, bars, and cultural spaces, creating an immersive experience for fans [2] - Major venues include North Star Shopping Center and Beijing Theater, which have transformed into large-scale offline viewing party sites with live broadcasts and professional sound systems [2] Ticket Benefits - KPL ticket holders can unlock exclusive discounts across dozens of high-end hotels and over 200 popular dining and leisure brands, enhancing the overall consumer experience [2] - Popular commercial areas are experiencing increased foot traffic, with participating merchants offering special discounts to ticket holders [2] Accommodation Packages - Several high-star hotels have tailored "ticket + accommodation" packages that include room rate discounts, late check-out, and post-match snacks, catering to the needs of attendees [3] - On the day of the finals, a special bus service for fans will be available, providing free rides and snacks for those with hotel room keys or event tickets [3] Cultural Consumption - KPL ticket holders can enjoy an 15% discount on the Beijing City Cultural Annual Pass, which grants access to over 50 attractions and 60 quality study courses [3] - The use of the "Asia-Olympic Circle themed credit card" at designated merchants offers discounts starting from 50%, further enhancing the consumer experience [3]
亚奥商圈全域联动打造电竞消费盛宴 激活赛事经济活力
Zhong Guo Xin Wen Wang·2025-11-11 02:52