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主帅贝瑞德统领全局,大众在华转型迎关键战役
Di Yi Cai Jing·2025-11-11 03:06

Core Insights - Volkswagen Group is intensifying its commitment to the Chinese market through its "In China, For China" strategy, focusing on smart and connected vehicle transformation [1][4][10] - The establishment of a joint venture with Horizon Robotics, CARIZON, marks a significant step towards independent research and development of system-on-chip (SoC) technology in China [1][8] - The company is transitioning from a focus on electrification to a more comprehensive approach that includes smart technology, with plans to deliver over 20 electric smart models by 2027 [10][12] Group 1: Strategic Developments - Volkswagen's board members are actively engaged in discussions to deepen the "In China, For China" strategy, showcasing their commitment during the China International Import Expo [1][4] - The management's long-term commitment is reflected in the three-year contract extension for CEO Berndt, who has been pivotal in navigating the rapidly changing Chinese automotive market [3][5] - The company is restructuring its business model to adapt to the evolving market, with a focus on local R&D and collaboration with both traditional partners and new tech firms [5][6] Group 2: Technological Advancements - The new SoC chip developed in partnership with Horizon Robotics is designed to handle complex driving scenarios in China, with processing capabilities of 500 to 700 TOPS [8] - Volkswagen's R&D center in Hefei has become the largest outside Germany, employing over 3,000 engineers to accelerate the development of smart vehicles [5][6] - The company is also collaborating with XPeng Motors to enhance its electronic and electrical architecture, achieving significant reductions in development time and costs [9] Group 3: Market Positioning - Volkswagen is entering the "delivery phase" of its smart transformation, with a clear roadmap for the rollout of new models equipped with advanced driving assistance systems [10][12] - The focus is shifting from price competition to value competition, emphasizing the importance of technology and user experience in the automotive market [12][13] - The company is committed to adapting to new regulations and safety standards set by the Chinese government, ensuring that quality and safety remain paramount in its product offerings [13]