Zheng Quan Shi Bao Wang·2025-11-11 03:19Core Insights - Alibaba Group and Marriott International announced a strategic AI partnership focused on enhancing personalized travel experiences in the Chinese market [1][2] - The collaboration aims to accelerate the integration of AI technology and application scenarios, with Marriott adopting Alibaba Cloud's infrastructure and data products to improve operational efficiency [1] - Initial efforts will concentrate on the Chinese market, with plans to explore broader cooperation areas in the future [1] Group 1: AI Integration and Applications - Marriott will integrate Alibaba's Tongyi series large models to upgrade customer service and marketing processes [1] - An innovative mechanism will be established to support AI applications in hotel scenarios, with a pilot AI smart agent set to launch in 2026 at the Fliggy Marriott flagship store [1] - The AI smart agent will provide personalized itinerary suggestions, enhancing booking efficiency and digital experiences, transitioning from "passive response" to "proactive anticipation" in service [1] Group 2: Supply Chain and Marketing Collaboration - Marriott will strengthen supply chain cooperation with Alibaba to enhance service advantages across official channels, ensuring consistency in pricing, benefits, and membership services [2] - The partnership will leverage a joint venture to support intelligent marketing initiatives in the Chinese market and explore new growth opportunities [2] - Marriott's CEO emphasized the importance of combining Alibaba's digital and AI strengths with Marriott's member ecosystem to create personalized travel experiences [2]