金融“添柴”旺窑火 瓷都出圈又出彩

Group 1 - The core viewpoint of the articles highlights the successful integration of cultural heritage and tourism in Jingdezhen, driven by financial support and innovative projects that revitalize industrial heritage and promote ceramic culture [1][8] - During the 2025 National Day and Mid-Autumn Festival, Jingdezhen received approximately 3.1 million visitors, with a 42% year-on-year increase in orders for unique projects like ceramic art making and intangible cultural heritage experiences [1][3] - The transformation of the Taoxichuan area from a dormant industrial site to a vibrant cultural and tourism hub is a key example of how financial institutions have facilitated this change through targeted loans and support [3][8] Group 2 - Financial institutions, such as the People's Bank of China Jingdezhen branch, have played a crucial role in overcoming financing obstacles for cultural projects by implementing innovative credit assessment methods that consider cultural value and operational strength [3][7] - The "Cultural Heritage Financial Empowerment Plan" initiated by the People's Bank of China aims to enhance the transmission of traditional ceramic skills by funding experiential learning environments and workshops [4][5] - The establishment of various museums and cultural venues in Jingdezhen, supported by financial services tailored to the needs of cultural enterprises, has become essential for the active transmission of intangible cultural heritage [6][7]