Di Yi Cai Jing·2025-11-11 04:18Core Insights - The launch of the Long Card Long Mark Movie Credit Card by China Construction Bank, in collaboration with China UnionPay and Damai Entertainment, aims to promote movie consumption [1] - The card features a design inspired by classic movies and offers a "buy one get one free" movie ticket benefit for new customers [1] - The initiative represents an innovative cross-industry collaboration between finance and the film industry, enhancing the movie consumption ecosystem [1] Summary by Categories Product Features - The Long Card Long Mark Movie Credit Card provides a "buy one get one free" movie ticket offer for new users upon their first transaction [1] - Monthly spending that meets certain criteria allows cardholders to enjoy additional "buy one get one free" benefits [1] - Users can redeem up to 90% of their movie ticket purchase through comprehensive points on the "Construction Bank Life" app [1] Additional Benefits - In addition to movie-related perks, the card includes dining vouchers and discounts in various shopping districts, enhancing the overall consumer experience [1] - The card aims to create a diverse consumption ecosystem by integrating movie experiences with dining and shopping [1] Strategic Implications - The launch signifies a deeper engagement of China Construction Bank in the movie consumption landscape, establishing a financial bridge to the film industry [1] - The initiative is expected to inject new financial vitality into movie consumption, facilitating better access to quality content for audiences [1]