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门店数较年初已有明显缩减,西贝称近期关店是正常动态调整
Nan Fang Du Shi Bao·2025-11-11 05:37

Core Viewpoint - The company, Xibei, is undergoing a dynamic adjustment of its store operations, closing several locations while planning to open new ones by the end of 2025, indicating a strategic response to market conditions and consumer feedback [1][3]. Group 1: Store Operations - Since October, Xibei has closed multiple stores across various cities, including Xi'an, Shantou, and Shenzhen, as part of its normal operational adjustments [1]. - As of November 11, Xibei's total number of stores has decreased to 354 from nearly 400 at the beginning of the year, with the highest concentrations in Beijing and Shanghai [3]. - Xibei plans to open 8 new stores in cities such as Shenzhen, Nanjing, and Beijing by December 31, 2025 [3]. Group 2: Consumer Response and Marketing Strategies - Following public criticism regarding its food preparation methods, Xibei has taken steps to improve transparency by allowing kitchen tours and has apologized for any concerns raised [3]. - To attract customers, Xibei has been issuing vouchers and reported that some locations experienced wait times of 15-30 minutes during lunch hours in late October, although recent reports indicate that many locations now have no wait times [5][9].