千笔楼|保护买家的规则，不能变成薅卖家“羊毛”的工具

Core Points - The "seven-day no-reason return" policy, originally designed to protect consumer rights, is being misused by some buyers, leading to a need for reevaluation of its implementation [2][8] - High return rates in e-commerce, particularly in women's clothing (50%-60%) and live-stream shopping (over 80%), indicate significant abuse of the return policy [3][5] - The rise of "malicious returns" is damaging the integrity of the e-commerce ecosystem, with some consumers exploiting the policy for personal gain [7][11] Industry Impact - The misuse of the return policy is increasing operational costs for merchants, leading to higher product prices and reduced service quality, ultimately affecting the shopping experience for all consumers [9][11] - The integrity of the market is at risk as trust between buyers and sellers diminishes, potentially resulting in a "lose-lose" situation for both parties [11][12] Recommendations for Improvement - E-commerce platforms need to enhance their credit mechanisms and utilize big data to identify abnormal return behaviors, thereby closing loopholes in the return policy [15] - Merchants should focus on improving product and service quality while defending their rights against rule abuse, ensuring a balance between consumer protection and business sustainability [15] - Consumers are encouraged to adhere to principles of honesty and contract spirit, recognizing that convenience comes with responsibility [15]