进博观潮 看消费市场提质升级

Core Insights - The China International Import Expo (CIIE) continues to serve as a platform for observing trends in consumer upgrades, emphasizing its role as a launchpad for global new products and innovative services [1][4] - Key themes emerging from the expo include "intelligent," "personalized," "green," and "health," reflecting a growing consumer demand for high-quality living [1][2] Group 1: Consumer Trends - The aging population is driving the demand for age-friendly products, as seen in IKEA's dedicated section for senior citizens, which addresses safety and convenience in home environments [2][3] - Health-conscious consumption is on the rise, with various sectors showcasing innovations in dietary management, exercise, and health monitoring, aligning with the "Weight Management Year" initiative [2][3] - The demand for high-quality seafood is increasing, with a notable 40% growth in the import of live bread crabs from 2023 to 2024, highlighting the shift towards premium food products [3] Group 2: Market Development - Companies are leveraging the CIIE to explore and cultivate potential markets, with Tmall International introducing over 100 global brand new products tailored for Chinese consumers [6][9] - The introduction of a pet-themed exhibition area aims to enhance consumer awareness and understanding of pet care, indicating a growing market for pet-related products [6][7] - Cross-border e-commerce platforms are facilitating the entry of overseas brands into China, addressing challenges such as market environment uncertainties and compliance hurdles [8][9] Group 3: Brand Engagement - Tmall International is actively involved in supporting overseas brands throughout their market entry process, providing resources and guidance to ensure their success in China [9][10] - The establishment of a "Cross-Border E-commerce Preferred Platform" at the expo aims to connect global brands with Chinese consumers, enhancing the shopping experience and meeting diverse consumer needs [8][10]