买前看见“成立以来年化3%”，买后发现“近3个月年化1.5%”！多家银行惊现“理财刺客”，有的还腾挪老客户收益给新产品“打榜”

Core Insights - The article highlights the significant discrepancy between advertised annualized returns of bank wealth management products and their actual performance, with many products showing much lower returns after purchase [1][2][4] - The phenomenon of "yield assassins" is emerging, where banks manipulate the display of returns to attract investors while concealing the true performance metrics [1][4][5] - There is a lack of standardized methods for displaying returns across different banks, leading to confusion among investors [2][3][7] Summary by Sections Yield Discrepancy - Many bank wealth management products advertise inflated annualized returns, such as "since inception annualized return," while actual returns over recent months are significantly lower, often below 2% [1][2] - For example, a product advertised with a 2.2% annualized return had an actual return of only 1.94% over the last three months [2] Misleading Display Practices - Banks often highlight high historical returns while burying more relevant short-term performance data deeper in their apps, making it difficult for investors to access accurate information [3][4] - The practice of "ranking" new products by temporarily inflating their returns using funds from older products has been noted, leading to a sharp decline in returns shortly after purchase [4][5] Complex Fee Structures - Many products have complicated fee structures, such as "excess performance fees," which are not clearly communicated to investors, leading to unexpected costs [7][8] - The calculation of these fees is often convoluted, further complicating investor understanding [8] Market Trends - The bank wealth management market has grown to 31.6 trillion yuan, with expectations of continued growth despite declining yields [9][12] - Fixed-income products dominate the market, comprising over 95% of total wealth management product volume, but their yields have been declining due to lower interest rates [10][11] - The trend towards "fixed income plus" products is expected to continue, as they offer better potential returns in a low-interest environment [11][12]