Zhong Guo Jin Rong Xin Xi Wang·2025-11-11 06:35Core Viewpoint - The "Smile Qingdao" urban public welfare initiative for 2025-2026 has been launched, emphasizing the integration of financial services with urban civilization and community development [1][3]. Group 1: Event Overview - The initiative is guided by the Qingdao Civilization Office and co-hosted by the Qingdao branch of CITIC Bank and Phoenix Network Qingdao Channel, with the theme "Building a New Path Towards the Sea, Smiling to Start a New Chapter" [1]. - CITIC Bank Qingdao branch has been a strategic supporter of the "Smile Qingdao" initiative for eight consecutive years, reflecting its commitment to social responsibility and community service [1][3]. Group 2: Historical Context and Impact - Since its inception in 2017, CITIC Bank Qingdao branch has integrated the "Smile Qingdao" initiative into its financial services, contributing to the spiritual and cultural development of the city [3]. - The initiative has evolved into a significant public welfare brand in Qingdao, showcasing the spirit of the city's residents through various forms of media and storytelling, highlighting hundreds of smiling individuals from diverse sectors [3][4]. Group 3: Future Commitment - The Qingdao branch of CITIC Bank plans to continue its mission of being a responsible and valuable financial service provider, using the "Smile Qingdao" initiative to empower modern civil practices and foster a sense of community [4].