进博会观察｜184岁的邓白氏，主动选择在中国To C了

Core Viewpoint - Dun & Bradstreet has shifted its focus from B2B to include B2C services in the Chinese market, launching a consumer product "Longyicha" to enhance its data service offerings and reach a broader customer base [2][3]. Group 1: Business Strategy - Dun & Bradstreet has participated in the China International Import Expo for six consecutive years, showcasing its comprehensive solutions for companies going global [2]. - The company aims to adapt its global product model to meet the specific needs of the Chinese market, focusing on local regulations and customer demands [2][3]. - The introduction of the "Longyicha" product represents a strategic pivot to serve individual consumers, thereby enhancing its influence in the B2B sector [3]. Group 2: Product Features - "Longyicha" differentiates itself by utilizing global data rather than just domestic business data, providing a more comprehensive view of companies [4]. - The product includes unique payment data that reveals external payment behaviors, offering insights into a company's financial health [4]. - The global enterprise data coding system developed by Dun & Bradstreet allows for unique identification of companies, facilitating accurate data management even in cases of name duplication [5]. Group 3: Data Security and Compliance - Dun & Bradstreet emphasizes compliance with local laws and regulations, having achieved high standards in data security, including certification from the Ministry of Public Security in China [7]. - The company implements a comprehensive data lifecycle management approach, ensuring data is used within authorized limits to prevent misuse [7]. Group 4: AI and Innovation - The company has embraced AI technology to lower the barriers for data usage, allowing for more efficient decision-making processes [8][9]. - The development of Agented AI marks a significant transformation in how data is utilized, enabling automated workflows and task execution [8]. - Dun & Bradstreet is focused on optimizing existing processes through AI, rather than a complete overhaul, indicating a gradual approach to innovation [9]. Group 5: Market Development and Partnerships - The company recognizes the potential for data utilization among large enterprises in China and aims to empower various industries through partnerships [10]. - Dun & Bradstreet is also targeting mid-sized enterprises, which are seen as having significant growth potential, particularly in regions like the Yangtze River Delta and the Pearl River Delta [10][11].