抖音非遗计划“非遗好去处”落地南京、扬州等多城，助力商家团购交易额近40亿元

Core Insights - The "Intangible Cultural Heritage Good Places" project by Douyin Life Services concluded, promoting cultural tourism in Jiangsu province and generating significant sales for local businesses [1][3][8] Group 1: Project Overview - The project ran from August 15 to October 31, 2023, under the guidance of the Jiangsu Provincial Department of Culture and Tourism, aiming to enhance the sales conversion of intangible cultural heritage (ICH) tourism products [1][3] - The initiative is part of the broader "Douyin ICH Plan" launched by ByteDance in October 2024, focusing on promoting ICH through Douyin's platform [1][8] Group 2: Impact on Local Businesses - The campaign resulted in nearly 40 billion yuan in Douyin group purchases for participating merchants [1] - In Nanjing, the promotion of local ICH products led to a 1.3 billion yuan increase in sales for saltwater duck and a 30 million yuan increase in ICH tourism route transactions [5] - The campaign supported 2,522 key ICH-related businesses through special subsidies, significantly boosting local economic activity [5] Group 3: Engagement and Content Creation - The project generated 780 million exposures across related topics and hot content, with specific campaigns in cities like Nanjing and Yangzhou achieving over 150 million exposures [1][3] - In Yangzhou, the campaign led to a 27% increase in Douyin group purchases for local cuisine and a 51% increase for beauty services [5] Group 4: Educational Initiatives - The initiative included training programs for 1,220 participants and facilitated 50 collaboration intentions between creators and ICH inheritors [7] - The project aimed to establish a platform for sharing ICH promotion methods and enhancing the visibility of Jiangsu's key ICH resources [7][8]