Core Insights - The "Double 11" shopping festival has evolved into a prolonged event, starting earlier and lasting longer, reflecting changing consumer behaviors and market dynamics [1][4] Consumer Behavior - Consumers are becoming more rational and cautious during the extended "Double 11" period, focusing on immediate needs rather than bulk purchasing [2][3] - The extended shopping period has led to a decrease in excitement, with consumers opting for a more relaxed shopping approach [1][2] - Many consumers are now prioritizing price protection and comparing prices across platforms before making purchases [3] Business Implications - The lengthened promotional period increases operational challenges for businesses, including higher logistics and warehousing costs, but also allows for improved service quality and reduced peak pressure [3][4] - E-commerce platforms are adapting to maintain consumer engagement and advertising investments, creating a more stable commercial environment [3][4] - The shift in "Double 11" from a single-day sales event to a strategic operational node reflects the need for platforms to enhance their operational capabilities and user experience [4] Market Trends - The integration of instant retail into "Double 11" promotions signifies a shift towards faster delivery options, meeting immediate consumer demands [5] - Simplified promotional rules and a focus on quality and brand over just low prices indicate a changing consumer preference landscape [5][6] - The evolution of "Double 11" highlights a broader trend in consumer behavior, moving from impulsive buying to more calculated purchasing decisions [4][6]
第17个“双11”创史上最长记录 带来哪些消费新体验？
Yang Guang Wang·2025-11-11 07:59