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良品铺子陷“渠道萎缩+价格下降”负循环 控制权转让终止后如何自救?

Core Viewpoint - The company, Liangpinpuzi, reported a significant decline in revenue and net profit for the first three quarters of 2025, indicating a continuous downward trend in performance and raising concerns about its financial stability [1][2]. Financial Performance - For the first three quarters of 2025, Liangpinpuzi achieved revenue of approximately 4.14 billion yuan, a year-on-year decrease of 24.45%, and incurred a loss of about 122 million yuan, compared to a profit of 19.39 million yuan in the same period last year [1][2]. - The company's gross margin fell from nearly 29% in Q3 2023 to 24.96% in Q3 2025, while the sales expense ratio reached 24.27%, leading to a total expense ratio of 28.71% [2][3]. - Inventory and accounts receivable did not decrease in tandem with the declining revenue, with accounts receivable increasing by 6% to 281 million yuan, and inventory remaining stable at 394 million yuan [4]. Market Position and Strategy - Liangpinpuzi has positioned itself as a "high-end snack" brand since 2018, but has faced challenges due to weak terminal demand and intense competition in the snack market, leading to a halt in its growth engines of "premiumization" and "channel expansion" [2][3]. - The company has initiated large-scale price reductions and the closure of franchise stores starting November 2023, which has directly contributed to sales shrinkage and further decline in gross margin [2][3]. Ownership and Control Issues - Following a significant drop in stock price, major investors have begun to reduce their holdings, with the total market value of Liangpinpuzi falling from over 30 billion yuan at its peak to around 5 billion yuan currently [5][6]. - The planned transfer of control from the current major shareholder, Ningbo Hanyi, to Guangzhou Light Industry Group was terminated due to unmet conditions, adding uncertainty to the company's governance [7]. - The current major shareholder has a high percentage of pledged shares, raising concerns about potential risks associated with shareholding stability [6][7].