当“哪吒”遇上中欧班列：成都青白江“运贸产一体化”下的文创出海新想象

Core Viewpoint - Chengdu's Qingbaijiang District is leveraging the China International Import Expo to promote its development as a "world-class land port hub and modern emerging urban area," signing contracts for 8 key projects worth 4.416 billion yuan across various sectors including cross-border e-commerce and international logistics [1][12] Group 1: Integration of Transport, Trade, and Industry - The core strategy for attracting investment in Qingbaijiang is "integration of transport, trade, and industry," as stated by the district's investment promotion bureau director [2] - Qingbaijiang is transitioning from a traditional industrial area to focus on smart manufacturing and equipment materials, relying heavily on international logistics channels like the China-Europe Railway Express for both imports and exports [2][3] - An example of this integration is the import of durians from Southeast Asia, which are processed locally into products like durian cakes for both domestic consumption and export [2] Group 2: International Logistics Development - The Chengdu International Railway Express has connected 157 cities domestically and internationally, with over 35,000 trains operated since the 14th Five-Year Plan, achieving a total foreign trade volume of 50.54 billion yuan in 2024, with an annual growth rate of 35.1% [3] - A new regular service, "Rongoufei DPD Express," will operate from Chengdu to Antwerp, Belgium, and extend to Tangier, Morocco, significantly reducing shipping times to North Africa [3][4] Group 3: Cultural and Creative Industry Integration - Qingbaijiang is focusing on deepening the integration of cultural creativity and advanced manufacturing, addressing the challenge of converting cultural IP into marketable products [5] - A joint venture between Chengdu and Dongguan aims to produce cultural products, leveraging local IP like pandas and popular characters from successful franchises [5][6] Group 4: Tourism and Manufacturing Synergy - The historical Chengxiang Ancient Town is being developed not just as a tourist site but as a model for integrating tourism with manufacturing, showcasing production processes to visitors [6] - This approach creates a unique tourism experience that combines industry and culture, enhancing the local economy [6] Group 5: Strategic Use of the Import Expo - The participation in the Import Expo reflects Qingbaijiang's intent to attract diverse collaborations globally, utilizing its logistical advantages to create a hub for cultural and creative industries [12] - The district aims to build a comprehensive development strategy that integrates trade, manufacturing, and cultural industries, revitalizing the ancient town in the process [12]