第27届中国国际羽绒博览会闭幕

Core Insights - The 27th China International Down Expo concluded in Changshu, Jiangsu, showcasing the entire down industry chain with a theme of "Gathering Global Down to Promote Consumption" [1] - The expo attracted major domestic brands and highlighted the release of the "China Down Industry Quality Improvement White Paper (2025)" by the China Down Industry Association [1] - A memorandum of cooperation was signed between the China Down Industry Association and JD Group, along with the release of a group standard for carbon footprint quantification in down products [1] - The event emphasized sustainable development practices by brands like Bosideng, showcasing their ESG achievements [1] Industry Developments - Industry clusters from Haining, Liu'an, Guigang, and others presented their development blueprints and advantages, attracting domestic and international business interest [3] - The "Global Down Traceability System" gained attention, with over 110 companies connected, enhancing product transparency and credibility through "one item, one code" technology [3] - Bosideng showcased its "Cloud Trace Tour" fashion show during Paris Fashion Week, setting trends for the 2025 autumn and winter down fashion [5] Marketing and Future Outlook - The "Douyin Chang Lai Wan · China Down Festival" was launched, utilizing live streaming and content marketing to bridge online and offline sales channels [7] - The expo's success is expected to continue providing brand exposure, collaboration opportunities, and industry insights, driving high-quality development in the Chinese down industry [7] - The industry aims to pursue higher quality and sustainable development through openness, collaboration, and innovation with global partners [7]