Yang Zi Wan Bao Wang·2025-11-11 09:06Core Insights - Jiangsu province has demonstrated strong consumer power during the JD 11.11 shopping festival, ranking second in national purchasing power and ninth in transaction growth rate, showcasing its position as a core player in the national consumer market [1][4] Consumer Power and Growth - Jiangsu's purchasing power ranks No. 2 nationally, with a transaction growth rate ranking No. 9, indicating robust economic strength [1][4] - Suzhou leads the province in purchasing power, while Xuzhou shows significant growth, emerging as a new growth engine [1][2] Local Consumption Trends - Local brands such as "Osmanthus Duck" and "Salted Duck" have gained attention, highlighting the appeal of regional products [1][2] - The top five categories with the highest transaction growth include sports cameras (258%), digital cameras (225%), trendy blind boxes (180%), and gaming laptops (158%) [2][3] Consumer Preferences - The average spending per person on gaming laptops, notebooks, mobile phones, air conditioners, and flat-screen TVs is notable, with amounts reaching 8,694 yuan, 6,538 yuan, 5,933 yuan, 5,156 yuan, and 4,995 yuan respectively [3] - Men's grooming products have seen a significant increase in repurchase rates, with an average of 5.7 items purchased per person for men's facial cleansers [3] Age Demographics and Shopping Behavior - Different age groups exhibit distinct shopping preferences: - Gen Z (00s) favors tech products like gaming laptops and tablets, with over 37% of users in these categories [3] - Millennials (80s) focus on essential baby products, with over 70% purchasing items like baby bottles and diapers [3] - The elderly demographic shows a blend of quality of life and image management, with 27% purchasing trendy personal care appliances [3] Overall Market Dynamics - Jiangsu's performance during the JD 11.11 event reflects its dual strength as an economic and consumer powerhouse, with diverse consumer needs being met through a wide range of products [4]