Bestore(SH:603719) Xin Lang Ke Ji·2025-11-11 09:11Core Viewpoint - The financial performance of Liangpinpuzi has significantly deteriorated, with a revenue decline of 24.45% year-on-year and a loss of approximately 122 million yuan in the first three quarters of 2025, marking a stark contrast to a profit of 19.39 million yuan in the same period last year [1][3]. Financial Performance - In the first three quarters of 2025, Liangpinpuzi achieved revenue of approximately 4.14 billion yuan, down 24.45% year-on-year, and incurred a loss of about 122 million yuan compared to a profit of 19.39 million yuan in the previous year [1]. - The company's gross margin has decreased from nearly 29% in Q3 2023 to 24.96% in Q3 2025, indicating a continuous decline [3][4]. - The sales expense ratio reached 24.27%, contributing to a total expense ratio of 28.71% [3]. Market Position and Strategy - Liangpinpuzi, positioned as a "high-end snack" brand, has seen its growth engines of "premiumization" and "channel expansion" stall amid weak terminal demand and intense competition in the snack market [3]. - The company has initiated large-scale price reductions and closed franchise stores starting November 2023, which has led to further sales shrinkage and declining gross margins [3][4]. Channel Dynamics - The traditional e-commerce channel has become saturated, with e-commerce revenue declining nearly 40% compared to 2021 [4]. - As of mid-2023, the company closed 259 stores, reducing its total to 2,445 [4]. Shareholder Actions and Control Issues - Following a significant drop in stock price, major institutional investors have begun to reduce their holdings, with notable exits from the top shareholder list [5]. - The controlling shareholder, Ningbo Hanyi, has been reducing its stake and facing high pledge risks, with 35.23% of shares pledged as of August 2023 [5][6]. - A planned transfer of control to Guangzhou Light Industry Group was halted due to unresolved conditions, adding uncertainty to the company's governance [6]. Competitive Landscape - Liangpinpuzi's performance contrasts sharply with competitors such as Yanjinpuzi, Laiyifen, and Three Squirrels, which have recorded positive revenue growth in the same period [6].