京东11.11活跃用户增长居行业首位 超级供应链促进生产、流通、消费良性互动
Zhong Jin Zai Xian·2025-11-11 09:27

Core Insights - JD.com showcased its "super supply chain" capabilities during the 2025 Double 11 event, emphasizing its role in enhancing consumer shopping experiences and driving industry growth through innovative supply chain solutions [1][9][24] Sales Performance - JD.com experienced explosive sales across all categories during the Double 11 event, with significant growth in 3C digital products, home appliances, and daily necessities, achieving a year-on-year growth rate of 36% in daily goods and 30% in apparel [2][5] - The number of active users on the JD app increased by 24.7% year-on-year, leading the industry [1] Product Innovation - JD.com collaborated with Lenovo to launch the Lenovo Y7000P 2025 AI gaming laptop, which quickly became a top seller during the event, demonstrating the effectiveness of the C2M (Customer-to-Manufacturer) model [3] - Customized products saw a fivefold increase in sales compared to the previous year, with significant demand for new home appliance models [6] New Business Models - JD's live streaming sales saw a 150% increase in order volume, with the number of participating merchants tripling compared to last year [8] - The introduction of innovative business formats, such as the "Seven Fresh" restaurant initiative, led to a 150% increase in online orders [9] Global Expansion - JD.com announced plans to introduce 1,000 overseas brands over the next three years, aiming for a sales growth of 10 billion yuan [14] - Cross-border sales saw over 100% growth in key markets like Japan, South Korea, and Australia during the Double 11 event [14][16] Technological Integration - The integration of AI and robotics into JD's supply chain operations significantly improved efficiency, with AI applications increasing by 3.2 times compared to previous events [17][19] - JD's logistics capabilities were enhanced by the deployment of over 24 "smart wolf" robots, achieving a 95% automation rate in logistics operations [21] Industry Impact - JD's supply chain innovations are driving cost reductions and efficiency improvements across various industries, positioning the company as a preferred partner for AI and supply chain digitalization [23][24]