Jing Ji Guan Cha Bao·2025-11-11 10:11Core Insights - The article highlights the evolution of credit cards from mere payment tools to comprehensive service platforms that enhance consumer experiences and drive consumption growth [1][2]. Group 1: Market Trends - The "Double Eleven" shopping festival has reignited the consumer market, showcasing the resilience and upgrading vitality of consumption, with retail sales reaching 36.5877 trillion yuan in the first three quarters of 2025, a year-on-year increase of 4.5% [1]. - The service retail sector also demonstrated growth, with a year-on-year increase of 5.2%, indicating strong market dynamics [1]. Group 2: Consumer Engagement Strategies - The Minsheng Credit Card Center has launched various initiatives in response to national consumption promotion policies, including partnerships with major platforms like JD.com, Douyin, and Alipay to offer attractive benefits to consumers [2]. - The "Birthday Benefits" program covers seven lifestyle categories, providing discounts and offers across food, shopping, entertainment, and travel, enhancing the overall consumer experience [2]. Group 3: Business Strategy - The credit card business is transitioning from aggressive market expansion to a focus on refined operations, emphasizing high-quality growth through user-centered strategies [3]. - Minsheng Credit Card Center is exploring inclusive finance by extending benefits to everyday services, allowing users to enjoy random discounts on various daily expenses [3]. Group 4: Product Innovations - The introduction of the Minsheng Sam's Club co-branded card offers cashback and discounts across multiple consumer scenarios, including dining and travel, enhancing customer loyalty and satisfaction [4]. - The financial services are becoming deeply integrated into every aspect of the consumer chain, reflecting a shift towards high-quality consumption where consumers prioritize convenience and value [4]. Group 5: Future Outlook - Minsheng Credit Card Center aims to continuously optimize its product offerings and service experiences, injecting financial resources into various consumption sectors to stimulate consumer potential and contribute to a better quality of life [4].