花王科学加速本土化创新

Core Insights - Kao Group showcased a more ambitious and localized strategy at the 8th China International Import Expo, emphasizing a blend of global innovation and local implementation [1][12] - The company is focusing on a "long-termism" approach, adapting its research and development to meet the unique demands of Chinese consumers [4][9] Product Development and Localization - Kao has significantly localized its product development, with most new products being produced domestically to better address the needs of Chinese consumers [5][6] - The company has transformed its product development cycle from a traditional model to a more agile "local research and local sales" approach, allowing for quicker market responses [9][12] - The introduction of the new Amino Acid Cleansing Oil and the Curel series exemplifies Kao's strategy of rapid product adaptation based on local consumer insights [6][7] Research and Innovation Strategy - Kao's research strategy is characterized by a collaborative approach across disciplines, enhancing innovation efficiency while ensuring safety [8][12] - The establishment of a Central Research Institute allows for focused investment in cutting-edge fields such as skin science and analytical chemistry, avoiding redundant research efforts [8] - Kao's commitment to safety is paramount, with rigorous testing protocols in place for new products, ensuring they meet diverse consumer needs [12] Market Positioning and Future Plans - Kao's localization strategy is evolving from "China supplying China" to "China supplying globally," with plans to export locally developed products to the Asia-Pacific region and even Japan [12] - The company aims to shift from merely manufacturing in China to creating value through innovation that originates in China, addressing the changing landscape for foreign enterprises in the market [12]