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“兰父”入湾遇“父兰”,科技“硬实力”激发更浓郁“致富香”
Nan Fang Nong Cun Bao·2025-11-11 11:01

Core Viewpoint - The integration of cultural elements and economic activities in Guangdong's orchid industry, particularly through the promotion of orchids as gifts for Father's Day, is driving innovation and growth in the sector [7][19][22]. Group 1: Industry Development - Guangdong's orchid industry is experiencing significant growth, with Sihui being the largest orchid cultivation base in the Guangdong-Hong Kong-Macao Greater Bay Area [18]. - The industry has adopted a "media+" empowerment strategy and a "12221" market system to enhance brand recognition and cultural integration [19]. - The introduction of the "Father's Day exclusive flower" concept has transformed local orchids into a national gift, boosting sales during off-peak seasons [23][25]. Group 2: Research and Innovation - Professor Lan Sihua, known as the "Father of Orchids," is leading research efforts to enhance the orchid industry through sustainable development models [28][30]. - The research team has developed over 100 new products, including functional foods and cosmetics, significantly increasing product value and market competitiveness [46]. - The team aims to leverage Guangdong's industrial base and consumer market to further develop the orchid deep processing industry [48]. Group 3: Cultural and Economic Integration - The Guangdong orchid industry successfully combines cultural heritage with modern consumer trends, enhancing emotional value and human connection through the sale of orchids [32][33]. - The branding of "Father's Love Like Orchids" reflects a deep cultural significance, promoting the idea of gifting orchids as a romantic gesture in Chinese society [22][38]. - The collaboration between cultural elements and economic activities is expected to contribute to rural revitalization and economic prosperity in the region [54][56].