进博会观察| 在中国驱动全球最具活力的创新合作

Core Insights - The structural changes in China's consumer market are reshaping the development paths of multinational companies, which are increasingly investing in China to tap into its vast market potential and consumer demand [2] - Companies are focusing on deepening connections with users and enhancing brand influence to adapt to the unique characteristics of the Chinese market [2] Group 1: Multinational Companies' Strategies - Kering Group's Balenciaga and Bottega Veneta launched new fragrance lines at the China International Import Expo, marking their first appearances in the Asia-Pacific region [3] - Kering's CRAFT Creative Residency Program aims to support Chinese designers by enhancing their brand building and commercial capabilities, fostering the international potential of Chinese brands [5] - Crocs has integrated into China's cultural ecosystem since 2016, focusing on emotional interaction with young consumers through collaborations and localized creative designs [7] Group 2: Consumer Insights and Trends - Accenture's report highlights that product strength is crucial for retaining consumers, emphasizing the need for brands to provide clear and perceivable value through innovation and emotional connection [8][12] - 37% of consumers are using AI tools in shopping, with a significant portion relying on these tools for brand comparisons and exploring new solutions [12] Group 3: Sustainable Development Initiatives - The LEGO Group is focusing on cultural resonance with Chinese consumers by launching traditional festival-themed products and committing to sustainable packaging by 2027 [10][11] - L'Oréal is enhancing its AI capabilities through a strategic partnership with Alibaba Cloud, aiming to accelerate its transformation into a beauty tech company in China [12][14]