在中国驱动全球最具活力的创新合作

Group 1: Market Trends and Consumer Insights - The structural changes in China's consumer market are reshaping multinational companies' development strategies, with a focus on the pursuit of a "better life" [1] - A report by Accenture highlights that product strength is key to retaining consumers, emphasizing the need for brands to provide "justifiable premium" through functional innovation and emotional value [4][8] - 37% of consumers are using AI tools in shopping, with 77% using them frequently, indicating a shift towards digital assistance in consumer behavior [8] Group 2: Corporate Strategies and Collaborations - Kering Group's CEO emphasizes the long-term commitment to the Chinese market, aiming to integrate with local industry partners for sustainable growth [3] - Crocs has been actively engaging with Chinese youth culture since entering the market in 2016, focusing on emotional interaction and cultural resonance [4] - L'Oréal has established a strategic partnership with Alibaba Cloud to enhance its AI capabilities, marking China as a key driver for its beauty tech transformation [9] Group 3: Product Launches and Innovations - Kering's brands, including Balenciaga and Bottega Veneta, launched new fragrance lines at the China International Import Expo, showcasing their commitment to the Chinese market [2] - LEGO introduced new products inspired by Chinese New Year, continuing its tradition of cultural engagement through localized offerings [6][7] - L'Oréal aims to become the world's first "beauty tech company," leveraging AI for innovation and development in the Chinese market [9]