Zheng Quan Ri Bao·2025-11-11 11:44Core Insights - The eighth China International Import Expo (CIIE) concluded on November 10, with Trip.com Group showcasing its innovative achievements and service ecosystem in the inbound tourism sector as the "official travel service partner" [2][3] - Trip.com received positive feedback from international attendees, highlighting its user-friendly interface and seamless payment process, which alleviated initial concerns about booking travel in China [2] - The platform's tailored services, such as "free half-day tours" and "AI itinerary planning," significantly enhance the travel experience for first-time visitors [2][3] Company Developments - Trip.com is leveraging AI technology and localized experiences to create a "warm bridge" connecting China with the world, facilitating easier and more confident exploration for international guests [4] - CEO Sun Jie announced that by 2025, the recovery rate of inbound tourism in China is expected to reach 123%, surpassing global and Asia-Pacific averages [4] - The company is focusing on content marketing to enhance inbound tourism experiences, moving away from traditional price competition [4] Service Innovations - Trip.com has improved its non-Chinese language service offerings by 72%, with real-time translation of hotel information into 26 languages, ensuring that small and medium-sized hotels can accommodate international guests without issues [4] - The AI itinerary assistant "Trip.Planner" integrates personalized data and real-time information to predict user interests, enabling one-click planning and booking [5] - The integrated platform TripGenie collaborates with partners to enhance service and marketing efficiency [5]