调整仅两月，“80”后高管李凤刚出走一汽，转投北京现代

Core Viewpoint - The appointment of Li Fenggang as the first local Chinese general manager of Beijing Hyundai marks a significant shift in the company's management structure, potentially driving its transformation and recovery in the Chinese market [1][4]. Group 1: Management Changes - On November 10, Beijing Hyundai announced the appointment of Li Fenggang, previously the general manager of FAW Fuhua, as its new general manager, representing the Korean side [1]. - This is the first time since the establishment of Beijing Hyundai in 2002 that a local Chinese talent has taken on the role of general manager, which was traditionally held by Korean representatives [1][4]. - Li Fenggang has over 20 years of experience in the automotive industry, having held various positions at FAW Volkswagen and FAW Audi before his recent appointment [1][3]. Group 2: Sales Performance and Challenges - FAW Audi experienced a sales rebound in 2023, with a 9.9% year-on-year increase to 698,200 units, but faced a significant decline of 12.5% the previous year, indicating ongoing challenges [4]. - Beijing Hyundai's sales have been in a continuous decline since 2017, with 2023 sales dropping to 157,000 units, a stark contrast to its peak sales of 1.14 million units in 2016 [5]. - The company aims to achieve a sales target of 500,000 units annually by 2030, despite its current low market share of around 1% [5][8]. Group 3: Strategic Initiatives - Beijing Hyundai launched the "Smart 2030 Plan" on October 29, which includes the introduction of nearly 20 new products over the next five years, focusing on both fuel and electric vehicles [8]. - The first product under this plan is the compact electric SUV EO Yi Ou, priced between 119,800 to 149,800 yuan, signaling a strong push into the electric vehicle market [8]. - The company also plans to establish a robust export system, targeting an annual export of 200,000 units by 2028-2030, aiming for a dual-market strategy of domestic and international sales [8].