Flower by Edie Parker Announces Exclusive Partnership with Verano to Launch Cannabis Line in Florida with Campaign Starring Miami Native and Grammy-Nominated Rapper JT

Core Insights - Edie Parker has announced an exclusive partnership with Verano Holdings Corp to launch premium cannabis products and accessories in Florida, marking a significant expansion for the brand [1][3] - The partnership aims to leverage Edie Parker's existing customer base in Florida and enhance its presence in the cannabis market [3] - Flower by Edie Parker is now recognized as the largest female-operated and founded cannabis brand in the U.S., with products available in over twelve markets and over 900 retail locations [3] Company Overview - Flower by Edie Parker is a female-founded and operated lifestyle brand that merges fashion and cannabis, offering a bold collection of design-forward accessories and cannabis products [5] - The brand aims to de-stigmatize cannabis use and has a mission to support women and children affected by low-level drug offenses through various partnerships [6] - Verano Holdings Corp is one of the largest multi-state cannabis companies in the U.S., with operations in 13 states and a focus on providing a superior cannabis shopping experience [7] Marketing Strategy - The launch campaign "High in the 305" features Miami native and Grammy-nominated rapper JT, aligning the brand's aesthetic with the artist's style and Florida roots [2] - The partnership is expected to attract a diverse consumer base across generations, enhancing brand visibility and market penetration in Florida [3] Product Offering - The initial product launch includes 0.5 Petal Puffer all-in-one vapes and 1g vape cartridges, available across Verano's 82 Florida MÜV dispensaries [1] - Edie Parker's signature smoking accessories and handbags are also part of the brand's extensive product lineup, contributing to its market presence [3]