Business Insiderยท2025-11-11 12:01Core Insights - Ford's CEO Jim Farley experienced a significant realization regarding the competitive landscape of electric vehicles (EVs) after analyzing Tesla and Chinese automakers, leading to a strategic overhaul of the company [1][3]. Group 1: Competitive Analysis - Farley noted that Ford's Mustang Mach-E has approximately 1.6 km more electrical wiring than Tesla's vehicles, resulting in added weight and the need for larger, more expensive batteries [2]. - The CEO emphasized that the teardowns of rival vehicles revealed the necessity for Ford to adapt to the advancements made by competitors [3]. Group 2: Strategic Changes - In 2022, Ford established a new division called Model E for its EV operations, which incurred losses exceeding $5 billion in 2024, with similar projections for the current year [3]. - Farley expressed that despite the financial challenges, he does not regret the decision to create a dedicated EV division [3][4]. Group 3: Market Dynamics - Farley has consistently warned that Chinese EV manufacturers pose a significant threat to Ford and other Western automakers, describing them as "far superior" and noting that they dominate the global EV market [5][10]. - In China, around 50% of new car sales are electric, compared to approximately 10% in the US, highlighting the disparity in EV adoption rates [5]. Group 4: Consumer Preferences - Farley indicated that the US EV market is evolving differently than previously anticipated, with consumers showing a preference for more affordable electric models rather than high-priced options [13][14]. - To address this shift, Ford is adjusting its EV strategy and plans to launch a $30,000 midsize truck by 2027 as part of its new production line [14][15].