Core Insights - This year's "Double Eleven" event sees a shift in instant retail from bulk purchasing to immediate consumption, with platforms like Taobao Flash Sale and JD Instant Delivery integrating inventory from front warehouses and offline stores into the promotion [1] Group 1: Operational Insights - Current platform operations still primarily focus on takeaway orders, with a lower volume of express delivery orders, indicating no significant peak in overall order volume [1] - Delivery costs remain stable at approximately 5 yuan per order [1] Group 2: Cost Structure - At a JD front warehouse in Shenzhen, operational costs remain high; after deducting platform commissions, delivery fees, and red envelope subsidies, only 2,500 yuan is retained from sales of 10,000 yuan worth of goods [1]
即时零售平台首迎“双十一”大考 线上仍以外卖为主 未出现订单高峰