双11价格迷局：有用户被“杀熟”，有商家称让利并盈利

Core Viewpoint - The article discusses consumer complaints regarding pricing issues during the Double Eleven shopping festival, highlighting that pre-sale prices can exceed direct purchase prices, leading to confusion and dissatisfaction among shoppers [1][2][3]. Pricing Issues - Consumers have reported that the total price of pre-sale items is higher than the direct purchase price, with complaints focusing on price fluctuations and complex discount mechanisms [2][3]. - The phenomenon of "algorithmic price discrimination" has emerged, where different users see different prices for the same product, and prices can change rapidly, sometimes within minutes [2][3]. Consumer Experiences - A consumer named Cheng Li found that the price of a humidifier he intended to buy fluctuated significantly during the Double Eleven period, ultimately leading him to miss a lower price [3][4]. - Another consumer, Liu Yu, experienced similar issues, noting that the promotional rules were more complex this year, making it challenging to secure the best deals [4]. Market Dynamics - Some merchants claim that Double Eleven prices are the lowest of the year, with strategies focused on thin profit margins and high sales volume [8][9]. - The competitive landscape is shifting, with merchants now prioritizing profitability over sheer sales volume during the Double Eleven event [8][9]. Consumer Sentiment - There is a growing consumer demand for genuine low prices, with shoppers becoming increasingly aware of pricing tactics and expressing fatigue over complex promotional rules [9]. - The perception of Double Eleven as a unique low-price event is diminishing due to the prevalence of regular promotions throughout the year [9].