Xin Hua She·2025-11-11 12:52Group 1: Core Trends in "Double 11" - The "Double 11" shopping festival has evolved into a longer event, with an average promotional period exceeding 30 days across major e-commerce platforms, reflecting a shift towards more rational consumer behavior [1] - Consumers are increasingly prioritizing quality over price sensitivity, as evidenced by the rise of professional content and user trust in e-commerce, moving away from mere traffic-driven sales [1] - AI technology is enhancing consumer experience, with platforms like Taobao and JD.com utilizing AI to provide personalized shopping assistance and improve conversion rates [3] Group 2: Market Dynamics - Instant retail has gained traction, with over 30,000 brands and 400,000 stores participating in platforms like Taobao Flash Purchase, showcasing the integration of online and offline resources [4] - The rapid growth of niche markets is notable, with specific categories like pet products and traditional accessories seeing significant sales increases during the festival [3] - The festival continues to play a crucial role in stimulating consumer spending and driving industry upgrades, despite ongoing issues such as price manipulation and consumer protection challenges [5]