正大集团CP Axtra批发业务集团首席执行官谢宇宸：长期看好中国市场潜力 将进一步深化本土化运营

Core Insights - CP Axtra, a subsidiary of Charoen Pokphand Group, is optimistic about the growth potential of the Chinese market and is expanding its operations through local partnerships and supply chain enhancements [1][2] - The company plans to launch an official flagship store on Tmall International by the end of this year to introduce Thai specialty products to the Chinese market [1] - CP Axtra aims to localize production and optimize its supply chain by leveraging domestic production bases and introducing renowned Thai food brands [1] Business Strategy - CP Axtra is focusing on supply chain, branding, and channel development to accelerate its presence in China [1] - The company is establishing a localized operation team and content marketing team to better connect with Chinese consumers [1] - The partnership with Alibaba in digital supply chain collaboration has significantly increased the e-commerce revenue share from 3% to approximately 30% within two to three years [2] Future Outlook - CP Axtra plans to continue leveraging partnerships with Alibaba and others to explore new digital trade pathways between China and Thailand [2] - The company is committed to promoting regional economic integration and sharing growth opportunities through its initiatives [2] - CP Axtra operates leading wholesale and retail brands in 10 countries, indicating a strong regional presence [2]