Liquid Fleet appoints James Miller to lead sales and marketing strategy

Core Insights - Liquid Fleet has appointed James Miller as the new Sales and Marketing Director to oversee growth strategy and expand the company's national footprint [1][4] - The company aims to increase its fleet size from 3,000 to 5,000 vehicles over the next five years while targeting a 35% annual growth rate [1] Company Strategy - Miller's initial focus will be on expanding the sales team for nationwide coverage and adding a digital marketing specialist [3] - The company's lease offerings, including 6–12-month leases, salary sacrifice, and short-term cover, will remain central to its customer strategy [3] - Liquid Fleet will continue to emphasize personal customer service tailored to specific mobility needs [3] Leadership Background - James Miller has a strong background in corporate leasing, rental, and fleet electrification, having previously worked at Ayvens, Santander Consumer, and BP Pulse [2] - Managing Director Ismael Aumeerally highlighted that Miller's experience will be invaluable as the company supports customers transitioning to electric vehicles [3] Operational Developments - The announcement of Miller's appointment coincides with Liquid Fleet's relocation to larger premises in Telford, which includes a customer presentation suite and EV charging infrastructure [4] - The new location is seen as a strategic move, providing a good geographic base and enhanced facilities for staff and partners [4]