Millennial trio plans to profit off Malaysia properties they don't own. Is this an 'asset-light' rental loophole?

Core Insights - The article discusses the adaptation of the "asset-light" business model by three millennials in Malaysia, focusing on their property development company, Aayu Homes, which aims to profit from local properties without owning them [2][3][4]. Group 1: Business Model - Aayu Homes operates on an "asset-light" model, partnering with shophouse owners to renovate and manage properties, taking approximately 30% of the revenue [4]. - The company currently manages over a dozen properties, marketed through platforms like Airbnb and Booking.com, and plans to expand by offering local experiences such as cooking classes and walking tours [5]. Group 2: Market Context - George Town in Penang, Malaysia, is highlighted as a UNESCO World Heritage site known for its unique architecture, making it an attractive location for tourism and local experiences [2]. - The founders believe that staying in local accommodations provides a more authentic experience compared to high-end hotels [4]. Group 3: Operational Challenges - The heritage nature of the properties may present challenges, such as inadequate soundproofing and limited natural light, which could affect guest satisfaction and the company's reputation [5]. - The properties are subject to regulations due to their location in a UNESCO heritage area, which may impact operational flexibility [6].