Xin Hua Cai Jing·2025-11-11 14:17Core Insights - JD Group reported strong consumer performance in Shanghai during the 11.11 shopping festival, with the city ranking fourth nationally in terms of average transaction value [1][4] - Pudong New District topped the purchasing power rankings, while Jiading District showed significant growth, highlighting emerging consumption trends [1][4] - Local food brands, particularly those specializing in traditional Chinese pastries, gained popularity among consumers [1] Consumer Spending Trends - The top five categories by transaction growth included gold pendants (331%), trendy blind boxes (294%), digital cameras (190%), sports cameras (126%), and skincare products (111%) [2][4] - Average spending per person was highest for laptops (¥7,867), followed by mobile phones (¥6,416), air conditioners (¥4,755), flat-screen TVs (¥4,729), and refrigerators (¥3,805) [2][4] - The average number of items purchased per person was led by men's clothing (5.5 items), followed by baby snacks (3.9), and diapers (3.7) [2][4] Demographic Insights - Generation Z consumers showed a preference for tech products, with over 25% purchasing items like mouse pads, wired headphones, and monitors [4] - Consumers from the 80s generation focused on essential baby products, while the elderly demographic prioritized health-related items and personal care products [4]