“双十一”观察：从“低价狂欢”到“价值深耕”，消费市场更成熟更健康

Core Insights - The "Double Eleven" event has evolved from a price-driven shopping spree to a more mature and consumer-centric experience, reflecting the transition of the Chinese consumption market from rapid growth to high-quality development [2] Group 1 - The 2025 Double Eleven will mark the 17th iteration of the event, showcasing its long-standing presence in the market [2] - The focus has shifted towards consumer needs, emphasizing rational consumption rather than mere discounts [2] - The event now prioritizes operational standards and consumer experience, indicating a more structured approach to e-commerce promotions [2]