线上线下李鬼横行,潮玩深陷高仿之困

Core Insights - The recent launch of the "Vacation Mode" blind box series by Pop Mart's popular IP Crybaby sold out quickly, with hidden variants reaching secondary market prices of up to 999 yuan, representing a premium of over six times the original price [1][3] - The rapid growth of the trendy toy market has led to an influx of counterfeit products marketed as "affordable alternatives" or "high-quality replicas," with some online stores reporting sales exceeding 100,000 units [1][3] Group 1: Market Dynamics - The trendy toy market is experiencing significant demand, with Pop Mart's Crybaby series being particularly popular, leading to shortages in physical stores [3] - Counterfeit products are widely available online, with prices ranging from 12 yuan to over 40 yuan, and some sellers reporting sales of up to 29,000 units for these replicas [3] Group 2: Regulatory Environment - E-commerce platforms claim to prohibit the sale of counterfeit products and conduct regular checks based on product names and keywords, allowing consumers to report violations [4] - Regulatory authorities in cities like Shenzhen, Shanghai, and Guangzhou have initiated special actions against the production and sale of counterfeit goods, with Shanghai Customs seizing over 63,000 infringing items in the first half of the year [4] Group 3: Industry Projections - According to a report by iResearch, the Chinese IP trendy toy market is projected to reach approximately 67.8 billion yuan in 2024, with expectations to exceed 100 billion yuan by 2027 and approach 130 billion yuan by 2029 [5] - Experts emphasize the need for stronger regulations to protect consumer rights and intellectual property, suggesting that brands collaborate with partners to create comprehensive IP protection systems [5]