进博会消费观察|Swisse斯维诗亮相第八届进博会，助力全民健康新发展

Core Insights - The eighth China International Import Expo (CIIE) was held from November 5 to 10, 2025, showcasing China's commitment to deepening international economic cooperation and highlighting the country's market potential [1] Group 1: Company Performance - Swisse, a natural nutrition brand under the Health and Happiness Group, showcased a comprehensive range of family nutrition products at the expo, achieving a 96% year-on-year increase in sales through Douyin during the event [2] - The brand's live streaming sales for oral beauty products surged over 133% during the expo [2] - Swisse participated in the "Explore Global Good Nutrition" live broadcast event, focusing on health care issues relevant to younger demographics [4] Group 2: Industry Trends - The CIIE serves as a key platform for understanding industry changes and market trends, with Swisse sharing strategic insights and innovations to align with the evolving nutritional needs of consumers [3] - The brand emphasized a shift in consumer beauty demands from singular to holistic approaches, indicating a trend towards age-specific beauty solutions [3] - Swisse aims to enhance its scientific research efforts and optimize operations through digital tools to provide more professional and reliable beauty nutrition solutions [3] Group 3: Brand Positioning - Swisse's commitment to quality and safety is encapsulated in its "Three Truths" philosophy: "True Quality, True Effectiveness, True Safety," as articulated by the company's scientific communication director during a live broadcast [5] - The brand is dedicated to contributing to the "Healthy China" initiative and the modernization process in China by providing high-quality, personalized nutrition solutions [6]