Kroger's Holiday Film Tells the Story of a Heartwarming Homecoming

Core Viewpoint - Kroger's holiday film "Operation: Gingerbread" honors the United Service Organizations (USO) and emphasizes the importance of family and connection during the holidays, particularly for military service members and their families [2][4]. Group 1: Film and Message - The film features a young girl who inspires her family to bake a uniquely shaped gingerbread cookie, symbolizing the joy of homecoming during the holidays [2][6]. - The narrative highlights that the holidays are sweeter when spent together, reinforcing the emotional connection to family and service members [2][6]. Group 2: Support for USO - Kroger has contributed over $44 million to the USO over its 84-year history, including an additional $1 million this year to support military families [3]. - The company has hosted mobile canteen events for service members, including support for U.S. Navy personnel affected by Hurricane Melissa [3]. Group 3: Community Engagement - Kroger is providing Thanksgiving meals to over 350 troops stationed at Fort Stewart, Georgia, and is involved in USO's Project Elf, which provides holiday gifts to children of junior-enlisted service members [4]. - The company has hired more than 50,000 veterans in various roles over the past decade and is offering a 10% discount to veterans and current service members as a gesture of appreciation [5]. Group 4: Employee Involvement - The film was created with contributions from Kroger associates who are veterans, ensuring an authentic representation of military homecomings [7][9]. - Insights from veteran associates helped shape the film's narrative, emphasizing gratitude and the spirit of belonging within the community [9].