十五运特许商品：销售火热带旺A股

Core Viewpoint - The opening of the 15th National Games has positively impacted the stock performance of Yuanlong Yatu, a licensed producer and retailer of official merchandise, which saw a stock price increase of 2.53% to 19.02 yuan on November 11 [1] Group 1: Financial Performance - Yuanlong Yatu's revenue growth in licensed memorabilia during the first half of the year was primarily driven by the Harbin Winter Universiade licensed business, with expectations for continued growth due to the National Games [1] - Huajin Securities forecasts the company's net profit attributable to shareholders will reach 78 million yuan, 119 million yuan, and 164 million yuan for the years 2025 to 2027, maintaining a "buy" rating [1] Group 2: Business Expansion - The company has established 51 licensed merchandise retail stores in the Greater Bay Area, offering over 100 licensed products, including the mascots "Xiyangyang" and "Lerongrong" series, as well as Cantonese cultural creative water cups [1] - In June 2025, Yuanlong Yatu will set up a wholly-owned subsidiary, Yuanlong Yuanchuang Culture (Beijing) Co., Ltd., and officially launch a retail sub-brand "Yuanlong Yuanchuang" aimed at consumers, which will synergize well with its large-scale event licensing business [1] - The company has opened stores in Hong Kong, including locations in Kai Tak Sports Park, Wan Chai, and West Kowloon, as well as a licensed merchandise retail store in the Macau Taishi Sports Center [1]