ZACKS·2025-11-11 17:41Core Insights - The article compares Gen Digital (GEN) and Zeta Global Holdings (ZETA) to determine which stock offers better value for investors [1] - A strong Zacks Rank combined with favorable Value category scores is highlighted as an effective method for identifying value opportunities [2] Company Rankings - Gen Digital has a Zacks Rank of 2 (Buy), while Zeta Global Holdings has a Zacks Rank of 3 (Hold), indicating a more favorable earnings outlook for GEN [3] Valuation Metrics - GEN has a forward P/E ratio of 10.40, significantly lower than ZETA's forward P/E of 28.53, suggesting that GEN may be undervalued [5] - The PEG ratio for GEN is 0.80, compared to ZETA's PEG ratio of 1.13, indicating that GEN has a better valuation relative to its expected earnings growth [5] - GEN's P/B ratio is 6.6, while ZETA's P/B ratio is 6.87, further supporting the notion that GEN is more attractively valued [6] Value Grades - GEN has received a Value grade of A, whereas ZETA has a Value grade of D, reflecting GEN's stronger valuation metrics and estimate revision activity [6][7]