Tilray Brands Condemns Misguided Prohibitionist Measures and Champions Responsible Hemp Regulations that Keep Consumers Safe and Businesses Thriving

Core Viewpoint - Tilray Brands advocates for sensible regulations on hemp-derived THC products, emphasizing the need for a taxed pathway that ensures consumer safety and promotes economic growth [1][3][4]. Industry Position - Tilray Brands aligns with a coalition of major operators in the alcohol and beverage sectors to push for responsible regulations, arguing that prohibition leads to unregulated markets and unsafe products [3][4]. - The hemp-derived THC beverage market is valued at $1 billion in the U.S., supported by small business investments and job creation [5]. Regulatory Framework - The company supports a federal baseline framework for hemp-derived THC product regulation, proposing a cap of 10mg of delta-9 THC per serving to ensure responsible consumption and public safety [4][6]. - Tilray Brands opposes any bans on hemp-derived THC products, stating that such measures would drive products underground rather than eliminate them [4]. Consumer Demand - A McLaughlin & Associates poll indicates that over 70% of Americans favor the legality and availability of hemp products, highlighting strong public demand for fair regulation [5]. Commitment to Innovation - Although hemp-derived THC products currently do not significantly contribute to Tilray's revenue, the company is dedicated to collaborating with lawmakers and enhancing its hemp-wellness offerings [6].