文博旅游：从观赏到体验怎么转

Core Viewpoint - The article highlights the growing trend of museums and cultural venues becoming popular tourist destinations, driven by innovative exhibition formats and interactive experiences that enhance cultural tourism and consumer engagement [1][2][5]. Group 1: Innovative Exhibition Formats - Museums are increasingly adopting innovative exhibition formats to enhance visitor engagement and attract more tourists, thereby driving cultural tourism [2][6]. - Jiangsu province, with 362 registered museums, is optimizing cultural services and product offerings to boost the local economy, exemplified by the Xu Zhou Museum's interactive events during a local sports match [2][8]. - Nanchang is focusing on immersive and interactive exhibition experiences, utilizing modern technologies like AI, AR, and VR to transform visitors from mere observers to active participants [3][4]. Group 2: Cultural Tourism Development - Nanchang has established a new museum development model that integrates state-owned and non-state museums, enhancing the overall cultural tourism experience [3][6]. - The Nanchang New Fourth Army Museum upgraded its exhibitions to commemorate historical events, attracting significant visitor numbers and enhancing the city's cultural profile [4][6]. - The "museum fever" is contributing to the growth of themed tourism, with unique cultural IPs being developed, such as the "Golden Haihun" from the Haihunhou archaeological site [5][6]. Group 3: Enhanced Visitor Experience - Museums are upgrading their services to accommodate increasing visitor numbers, with policies in place to extend opening hours and enhance cultural product offerings [8][9]. - Interactive experiences and performances are being integrated into museum visits, providing a multi-sensory experience that combines history with modern technology [9][10]. - The development of digital cultural products and the promotion of "smart museums" are key strategies for making cultural heritage more accessible and engaging for the public [9][10].